Marketing Analytics & Growth Manager
Description
Marketing Analytics & Growth Manager
Location:
This role will be based remotely in either Bulgaria or Slovakia
This role will be based remotely in either Bulgaria or Slovakia
About the Role
Liquid Web is hiring a Marketing Analytics & Growth Manager to power our volumetric, subscription-driven growth engine. This isn't a "back-office" reporting job—it is a high-velocity, hands-on role for a data-driven optimizer. You will own the measurement systems connecting marketing spend to conversion, retention, and LTV, with a critical emphasis on Liquid Web’s core buyers.
You are an embedded growth partner working alongside our Channel Managers and Q-Team (Sales) to discover new opportunities for optimization. If you love rolling up your sleeves to move from messy data to a tactical playbook that drives MRR, this is your role.
What You’ll Do
- Channel Optimization & Performance Hunting: Partner daily with Channel Managers (Paid, SEO, Email) to find the "win." You don’t just report spend; you identify which campaigns are driving high-LTV customers and which are just driving "noise."
- Q-Team & Sales Velocity: Become the analytical engine for our Q-Team. You’ll analyze lead-to-close velocity, identify where high-value leads are dropping off, and build the feedback loop that tells Marketing exactly which leads the Q-Team actually wants.
- Subscription Economics & LTV Modeling: Build and operationalize the models that track the "Liquid Web Journey"—from a $50 VPS signup to a $2,000 Dedicated Cluster. You’ll develop payback and CAC views to ensure every dollar spent is a smart one.
- Expansion Strategy (Upsell & Cross-sell): Use data to find the "Upgrade Triggers." You’ll model the pathways for account expansion and identify the best moments to prompt a customer to move from VPS to Dedicated or add on security and backup services.
- Attribution & "Readout" Authority: Own the measurement for A/B tests and funnel experiments. You’re the one who calls the "win" or "loss," providing the statistical confidence that allows the team to move fast and double down on what works.
- Power BI Reporting & Governance: Own the Liquid Web Marketing reporting suite. You turn complex data into executive-ready "stories" and maintain the semantic models that serve as the single source of truth for the department.
What Success Looks Like (6–12 Months)
- The Growth Map: Channel Managers have a clear, automated view of LTV:CAC and payback by channel and product.
- Q-Team Efficiency: Lead-to-close conversion rates have improved because you’ve identified and removed friction in the sales funnel.
- Expansion Visibility: Upsell and cross-sell velocity are visible and actionable for both Marketing and Sales.
- A Culture of Testing: We are running faster, smarter experRequired Qualifications
- Experience: 3–5+ years in Marketing Analytics, Data Science, or Growth—ideally in a subscription-based (SaaS/Hosting) environment.
- Optimization Mindset: You don't just "do data"; you look for timents because your "Readouts" provide immediate, defensible next steps.
- he "Why" and suggest a better way to hit the target.
- Revenue Growth: Demonstrated ability to analyze and optimize upsell/cross-sell funnels and product attachment rates.
- Communication: Strong cross-functional partner skills; able to explain complex cohort math to a Marketing Manager and high-level ROI to a VP with equal clarity.
Working Style
- Builder Mindset: Comfortable moving from messy, raw data to reliable, automated systems.
- Fast & Scrappy: You know when a "directionally correct" insight today is better than a perfect model next month.
- Collaborative Partner: Able to influence without authority and level up the team’s data literacy through high standards.